Case Study · R.A. Growth Operations & Content Systems

One System. 116 Luxury Brand Pages. Still Live Five Years Later.

I turned an audit-discovered search gap into a repeatable production system for prioritizing, creating, reviewing, and launching brand-specific acquisition pages.

359 → 8,885
organic keywords
$343 → $33.3K/month
estimated organic traffic value
+111.7%
revenue, per contemporaneous client analytics excerpt
116
brand pages from one master template that's still live 5+ yrs later
01 · Context · Diagnosis

What began as an SEO audit revealed a scalable growth opportunity.

Real Authentication, a SaaS company that verifies luxury goods, came to Greaux Digital at the end of 2018 for an SEO audit. The company serves consumers and resale businesses at a high-anxiety decision point, when they need to know whether a luxury item is authentic. These customers do not casually browse. They search for answers. The audit showed high-intent search demand and a limited organic footprint. The root problem was not a shortage of page ideas. It was the absence of a repeatable way to decide what to build, create it consistently, coordinate specialists, and measure whether it worked.

High-intent demand

Customers searched for brand-specific authentication help at the exact moment of doubt.

Limited visibility

The site ranked for roughly 359 organic keywords with an estimated $343 in monthly traffic value at the baseline.

Missing operating model

There was no shared template, prioritization logic, quality gate, or repeatable copy-to-design handoff for scaling the opportunity.

What the audit found

The problem was not demand. It was uncaptured intent.

Every RA order begins with an anxious, high-intent query - "authenticate louis vuitton," "real or fake prada." Yet the site ranked for only ~359 organic keywords worth ~$343/month in traffic value: nearly invisible at the exact moment customers decide. The audit also surfaced a ~17% untapped revenue opportunity in existing funnels (documented in a contemporaneous CEO email and the Greaux Digital CEO's publicly published Upwork case study).

Root Cause

No production system for scaling the opportunity.

Covering 116 brand-specific pages across distinct search intents could not be managed as one-off content. The audit revealed what was missing: a reusable template, prioritization logic, a quality gate, and a repeatable copy-to-design handoff. Instead of proposing another campaign, I proposed an engine prioritized by the client’s order data, governed for quality, and measured through period reporting.

Impact, measured

What the reporting showed

Numbers first, tour second. Every figure is labeled by its source. I developed the audit strategy alongside the Greaux Digital CEO, who presented the findings. I then developed the landing-page strategy and UX/UI framework, conducted the SEO and brand-authentication research, selected the target keywords, and wrote the source copy for all 116 pages. The final output also reflects the designer, copy editor, web developer, client-provided imagery, and shared approval process.

Account-level performance reporting
  • Organic visibility grew from 359 to 8,885 keywords, with an estimated 7.82K monthly SEO clicks valued at $33.3K per month in third-party reporting through July 2021.
  • +26.52% new users, +132.76% e-commerce conversion rate, +183.87% transactions, and +111.70% revenue in a saved Google Analytics excerpt. The comparison window is not fully visible in the surviving image.
SpyFu report: organic keywords grew from 359 in Oct 2018 to 8,885

Third-party SEO report excerpt - the baseline (359, Oct 2018) and the curve

Google Analytics excerpt showing conversion, transaction and revenue growth

Client analytics excerpt, saved Mar 2022

Directly evidenced through original working files
  • 116 brand-specific acquisition pages across the full What We Authenticate workstream; 24 copy decks and 23 designed pages are represented in the artifact sample.
  • 5 candidate brands were removed when the available research could not support a credible, high-quality page, demonstrating that the system governed quality as well as output.
03- the system

Build an engine, not a campaign

The deliverable that mattered most was never a page - it was the reusable machine that makes pages: one designed master template, a fixed four-part copy architecture (About the Brand → About Fakes → Our Services → Actionable Authentication Tips), a data-driven rollout order, an explicit quality gate, and a spec'd handoff to design.

The Brand Page Engine

The repeatable eight-step run, reconstructed from the original working files
01
Prioritize
Rank brands by the client's own authentication order volume - B2B partner skew identified and corrected for
02
Research - or kill
Brand history, counterfeit markers, keyword targets. Five candidate brands cut when research couldn't support quality
03
Write to template
Four-section copy architecture, keyword-mapped headings, per-brand authentication tips
04
Quality gate
Every deck scored before handoff - plagiarism and performance checks logged in the doc itself
05
Design handoff
Copy decks briefed to the design team against the master PSD template
06
Review & revise
Annotated feedback rounds; V1/V2 versioning; client feedback loop via Slack and eventually BugHerd
07
Publish
Pages shipped to realauthentication.com's "What We Authenticate" directory
08
Measure
Keyword growth, traffic value, and e-commerce metrics tracked in period reporting
The master template - designed once, Dec 7, 2020
The reusable master landing page template, full-page design export
The asset that mattered: the reusable master. Scroll it - every section below maps to a slot in the copy architecture.
One asset, 116-page system

Why the template beats any single page

Every brand page below is this template plus structured research: brand history in, counterfeit markers in, keyword-mapped headings in. That's what made 18 pages in 15 days possible - and what made quality inspectable: if a section is weak, the system tells you which step failed.

It also made "no" cheap: five brands whose research couldn't fill the template were cut before design ever saw them.

Execution

What actually shipped

Across the full workstream, 116 brand-specific acquisition pages were created from one repeatable system. The surviving artifact sample includes 24 copy decks and 23 full-page design exports, plus full-month social calendars with a fixed 40/40/20 content mix, a quarterly SEO blog program, and the mobile app landing flow.

Louis Vuitton - 1920px design export
Louis Vuitton brand landing page design export
Rollout #1 - highest order volume
Prada - 1920px design export
Prada brand landing page design export
Same engine, brand-specific research
Chanel - 1920px design export
Chanel brand landing page design export
Four-section architecture, every time

The prioritization model · rebuilt from my working doc

Rollout order ranked by the client's authentication order volume - data decided the sequence, not taste
Louis Vuitton
Gucci
Chanel
Coach
Prada
Michael Kors
Kate Spade
Dooney & Bourke
Burberry
B2B partners
Bars show rank order only - the source doc lists ranked positions, not volumes. My own note in the file: "Our business clients (ex: Goodwill & Mercari) skew the numbers a bit due to volume, but the next ten highest help to better represent our d2c brands." Rebuilt as a designed component from the original prioritization document.
From my prioritization files - judgment, not just output

Five candidate brands (Tumi, Lanvin, Aquazzura, Alice + Olivia, Oscar de la Renta) were cut from the rollout - filed under "can't find much info on these brands" - because thin research couldn't support a page worth ranking.

The template, shown across 23 of 116 pages

Scroll horizontally - Louis Vuitton to Balenciaga. Same engine, different brand research. Click to zoom.
A 23-page artifact sample from the 116 brand-specific landing pages
One reusable architecture, adapted through brand-specific research and SEO strategy across the full 116-page rollout.
Landing-page production trail

From source copy to live system

My source decks became designed production files, then a live 116-page brand directory.

01

Source copy

Google Drive folder of 24 landing page copy decks marked done and submitted

Google Docs folder of 24 completed brand copy decks, with production status visible in the filenames.

02

Design production

dropbox.com / Brands Landing Page - Dec 2021
Dropbox production archive of Real Authentication brand landing-page design files

Dropbox production archive containing the designed brand-page files, captured in December 2021.

03

Published system

realauthentication.com/what-we-authenticate - Dec 2021
What We Authenticate brand directory live in December 2021

The live What We Authenticate directory the pages fed, captured in December 2021 and still central to the site today.

Beyond the core system

I chose to focus this case study on the 116-page engine. The broader engagement also included mobile UX and social operations.

I co-designed the mobile landing-page experience with the Greaux Digital CEO and graphic designer. I also built the social production system with the graphic designer, then trained the social media manager and handed it off for ongoing execution.

The handoff

I trained our social media manager for handoff

March 22, 2021: a 63-minute recorded internal training I authored and delivered to our social media manager for handoff - hashtag group strategy, profile optimization, reels planning, grid themes, and a content rotation built around an 80% helpful / 20% promotional rule - using the client's live Instagram account on screen. A system is not finished until the next owner can run it without you.

Screenshot already included in the GD case study.

RoleOwnership
Director of Operations & Digital Marketing Strategist (me)Developed the SEO-audit strategy and business case with the CEO · developed the 116-page landing-page strategy · designed the initial UX/UI layout and four-part page architecture · conducted all SEO, keyword, and brand-authentication research · wrote the source copy for all 116 pages · created the prioritization logic, quality gate, and production workflow · initially populated pages in WordPress · managed the project plan, timelines, dependencies, and team follow-through · directed handoffs across editing, design, development, QA, review, and shared final approval · contributed to the broader website and mobile redesign · initially led social strategy and execution, trained the social media manager for handoff, then coordinated communication among the social media manager, designer, and client stakeholders so ongoing work could be reviewed and published · contributed to performance analysis and next-step recommendations
Greaux Digital CEOAcquired and signed the client · partnered with me on the audit and presented the audit findings and business case · led the weekly client relationship and account communication · owned paid-media strategy, ad spend, Google Ads, and social advertising · provided hands-on strategic review across workstreams · communicated analytics and results to the client · participated in shared final approval
Graphic DesignerTranslated my UX/UI direction into the official reusable landing-page template · designed assets for the broader website and mobile experience · produced organic-social and paid-media creative from direction supplied by me and the CEO · completed visual revisions and final design review
Copy EditorRefined the source copy I wrote for the brand pages and returned edited drafts into the production workflow
Web DeveloperBuilt the reusable landing-page template · populated and published the pages in WordPress after the initial pages I entered myself · implemented and maintained work across the broader website · resolved ongoing QA and implementation issues flagged through BugHerd
Client StakeholdersProvided the approved image library · contributed brand and business feedback · participated in weekly reviews and approvals across landing pages, website and mobile work, social, and paid media so every deliverable remained on brand and cohesive
Social Media ManagerReceived the 63-minute internal training and system handoff I delivered · took ownership of ongoing captions, scheduling, publishing, and channel execution through the client’s social-management platform · coordinated with me, the designer, and client stakeholders for review and publication
Longevity

Five years later - verifiable today Live · checked Jul 2026

The client fully redesigned their site in 2023 and migrated every URL. The brand-page system survived both: the pages still power the "What We Authenticate" directory, and my copy is still live nearly verbatim - the strongest evidence that this was a system tied to how the business acquires customers, not a batch of deliverables.

My Prada copy deck · Dec 2020
"Prada has a distinct method to their stitching, and it is in an angled pattern for all of its handbags. It should be a clean, even lined stitch that does not fray or bump, and it will usually be of the same color as the leather…"
realauthentication.com/we-authenticate-prada · fetched Jul 9, 2026
"Prada has a distinct method to their stitching, and it is in an angled pattern for all of its handbags. It should be a clean, even lined stitch that does not often fray or bump, and it will usually be of the same color as the leather…"

Transparency note

Client deliverables belong to Real Authentication and Greaux Digital. Everything shown here is reconstructed from my own original working files - copy decks, calendars, prioritization docs, design exports, and session recordings - plus publicly shipped artifacts on realauthentication.com. Nothing shown is work I didn't do; design execution was completed by the agency's creative team.

Outcome metrics are excerpts from period reporting and are labeled by evidence tier; keyword and revenue growth reflect the full account team's work around the systems described. Charts marked "rebuilt" are designed re-renderings of my original documents, not screenshots.

×Zoomed artifact

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