I built the keyword, content, landing-page, and production system that turned a broad remodeling account into a focused organic growth program. Strong deck and outdoor-living performance then helped inform a collaborative business decision.
Texas Remodeling Pros marketed many services at once. I took ownership of organic growth, including keyword research, editorial strategy, blog development, landing-page strategy, copy, UX direction, and the workflow connecting design, development, social, approvals, and publishing.
When deck and outdoor-living content performed especially well, that evidence helped prompt a collaborative focus decision. I continued directing the organic program while the Greaux Digital CEO led analytics, reporting, paid media, and executive client leadership.
Remodeling, kitchens, bathrooms, fireplaces, decks, patios, and outdoor living all competed for attention. Producing disconnected content for every service would have created volume without a clear acquisition thesis.
My keyword strategy, blogs, and landing pages around decks and outdoor living began gaining traction. That performance gave the agency and client stakeholders evidence for where to concentrate the next stage of growth.
I structured the program so that research, long-form content, landing pages, social distribution, approvals, and scheduling moved as one recurring workflow.
Keyword clusters and service priorities determined what deserved long-form coverage.
The calendar connected themes, promotions, blogs, social content, and publishing windows.
I wrote structured drafts with titles, URL direction, H1–H3 hierarchy, body copy, CTAs, and implementation notes.
I managed the organic workflow and approvals, then trained team members to continue recurring execution as the agency grew.
Together, the source batch, live blog index, and individual article show the operating system at three levels: planning, portfolio output, and page-level execution.
The agency CEO owned analytics configuration and reporting. I owned the organic program described in the reporting. The results below reproduce only the figures visible in the supplied source files.
Source: client marketing report prepared by the Greaux Digital CEO. Paid-media figures are shown as reporting context, not as my execution.
The goal conversion rate declined from 55.19% to 24.02% while total goal volume increased. Acquisition grew faster than efficiency. Formal offer or landing-page testing was not documented in the surviving files.
These reporting screenshots connect the broader growth trend to the deck category. They are directional evidence, not proof that any single tactic caused the results. Analytics configuration and reporting were owned by the Greaux Digital CEO.
The supplied comparison shows 243 contact completions versus 82, plus 157 completions attributed to the dedicated deck-builder page versus zero in the comparison period.
The report states that 59 keywords improved and visibly lists gains for San Antonio deck builders, deck companies, deck design, materials, and patio-cover terms.
Source: agency reporting screenshots supplied for this case study. The visible figures are reproduced as shown and are presented as directional category evidence.
Deck keywords, blogs, and landing pages gained momentum under my organic strategy.
I, the CEO, and client stakeholders discussed the opportunity. The CEO and client approved the final direction.
I created the organic marketing campaign. The CEO later extended the opportunity through paid media.
The CEO secured the TREX partnership and later reported that the client became the #2 national TREX seller.